Digital Strategy, Quality Certification, and Sales Performance: A Machine Learning Approach

Published in the Journal of Open Innovation, this paper uses data science and machine learning to evaluate how digital strategy moderates the relationship between quality certification and firm sales performance.

Summary

This paper, published in the Journal of Open Innovation: Technology, Market, and Complexity, evaluates the influence of digital strategy on the interplay between quality certification (e.g., ISO standards) and sales performance using data science and machine learning algorithms.

Drawing on enterprise-level data from multiple regions, the study applies a suite of ML algorithms — including ensemble methods, gradient boosting, and feature importance analysis — to identify the conditional pathways through which digitally-mature firms translate quality credentials into superior sales outcomes.

Key findings suggest that digital strategy acts as a critical moderator: firms with strong digital infrastructure derive significantly larger sales gains from quality certification, pointing to complementarities between digital and quality-management investments that traditional regression approaches tend to underestimate.

Citation

Niankara, I. (2024). Evaluating the influence of digital strategy on the interplay between quality certification and sales performance using data science and machine learning algorithms. Journal of Open Innovation: Technology, Market, and Complexity, 10(3), 100354. doi:10.1016/j.joitmc.2024.100354